There has been a lot of talk lately about "facebook" and "myspace" and how it can be used by business to attract young affluent customers but is the hype all true?

Before you jump head first into blogging your daily business tasks or what your latest specials are, there are some considerations to make. If you're a business that sells life insurance, cemetery plots or seniors holiday packages you may find social networking isn't for you.

However if you're after the young tec savvy and trendy the answer is yes but beware. These youngsters are not only tec savvy but marketing aware and can spot "sales speak" at 50 paces. With the right approach it can work, the key is to be genuine and interested in building relationships not just selling. It can open up new doors or lock you out in the cold.

If you're seriously considering this approach talk to us about how to best put your plan in to action.